Program 2019

A great program with wonderful speakers and a thrilling outdoor program.

Workshop Lab 1

Workshop Lab 2

Workshop Lab 3

09:00 am –
11:00 am

Open Data in operational destination management

Prof. Dr. Guido Sommer (University of Applied Sciences in Kempten)

Prof. Dr. Guido Sommer

University of Applied Sciences in Kempten

Adrian Greiner is a certified spatial and scenographic designer, Swiss Cycling Guide expert and, as CEO of BikePlan AG, runs a planning office which is primarily active in the fields of bike-specific destination development and spatial planning. As a project manager, he develops region-specific structures in order to establish mountain bike destinations and regions on a broad basis and to efficiently implement infrastructure projects at the planning level. BikePlan AG's project portfolio includes various regional and destination developments in well-known tourism regions of the Alpine region.

For the last two to three years the topic of open data in the tourism industry has been gaining traction. A number of interregional initiatives and projects have been created in respect of this, such as the DACH-KG, the BayernCloud or the work of the GNTB. The workshop will examine the significance of this development for destination management and discuss how DMOs’ roles are changing and what they can actually do now in order to be successful in the future against a backdrop of ever more open data.

For the last two to three years the topic of open data in the tourism industry has been gaining traction. A number of interregional initiatives and projects have been created in respect of this, such as the DACH-KG, the BayernCloud or the work of the GNTB. The workshop will examine the significance of this development for destination management and discuss how DMOs’ roles are changing and what they can actually do now in order to be successful in the future against a backdrop of ever more open data.
09:00 am –
11:00 am

Importance of emotional intelligence

Thomas Debus (Integration Alpha)

How can creativity and customer proximity reinforce each other and enter into a dialogue with the special features of the offers? So that hyper-personalization does not degenerate into cyber-stalking and the guest learns to appreciate the comfort of artificial intelligence.

How can creativity and customer proximity reinforce each other and enter into a dialogue with the special features of the offers? So that hyper-personalization does not degenerate into cyber-stalking and the guest learns to appreciate the comfort of artificial intelligence.
09:00 am –
11:00 am

Web analysis, tracking, retargeting – Is that legally secure?

Niklas Plutte (Law Firm Plutte)

Niklas Plutte

Law Firm Plutte

Niklas Plutte is a specialist lawyer for intellectual property with a special field of online law. His office advises companies around the world on digital legal topics in the areas of copyright, trademark law, competition law and media law.

Further Information will follow shortly

Further Information will follow shortly
11:15 am –
01:15 pm

Sustainability through digitization in destinations

Hartmut Wimmer (Outdooractive)

Hartmut Wimmer

Outdooractive

CEO, Founder

The time for action has come. If you don‘t want to get lost in the jungle of websites, you have to seize the opportunities of digitization now. DMOs have to redefine their strategies. New technologies such as chatbots, AI & Co. are changing guest usage patterns and market development. Communication with guests is becoming more personal, more individual and, above all, more digital. The service for the guest is moving more and more into the foreground.

The time for action has come. If you don‘t want to get lost in the jungle of websites, you have to seize the opportunities of digitization now. DMOs have to redefine their strategies. New technologies such as chatbots, AI & Co. are changing guest usage patterns and market development. Communication with guests is becoming more personal, more individual and, above all, more digital. The service for the guest is moving more and more into the foreground.
11:15 am –
01:15 pm

Hiking quality in destinations

Liane Jordan (German Hiking Association )

Liane Jordan

German Hiking Association

Liane Jordan studied geography and tourism and is the leading coordinator for the quality initiatives “Wanderbares Deutschland” and the “Leading Quality Trails - Best of Europe” at the German Hiking Association. She is responsible for advising destinations and organizing seminars and certifications for quality trails and quality regions. Through her work in various projects in Germany and other parts of Europe, she gained many years of experience in the optimization of hiking destinations and the sharing of hiking knowledge.

Eric Magut (German Hiking Association)

Eric Magut

German Hiking Association

Eric Magut studied sports tourism at the German Sport University in Cologne. At the German Hiking Association he has been responsible for integrative path management, hiking destination development and networking in outdoor-focused regions since 2014. He supports tourism regions in various projects on their way to become a certified quality region “Wanderbares Deutschland” including the planning of signposting, trail structuring and development of a sustainable and functioning route and quality management.

The satisfaction of hikers depends to a large extent on the quality of the offer in a destination. The seminar will illustrate how the criteria of the quality region can be helpful and pioneering. In addition to a variety of high-quality routes and a broad spectrum of tailor-made services, the seminar will also deal with the issue of trail management and the discussion of current topics. Do we still need guidelines for visitor guidance in the future? How do we deal with possible conflicts between hikers, mountain bikers and forest owners in the service development? The Deutsche Wanderverband Service GmbH (the German Hiking Association Service GmbH) therefore cordially invites you to discuss these and other questions with us and to shed light on them from a professional perspective.

The satisfaction of hikers depends to a large extent on the quality of the offer in a destination. The seminar will illustrate how the criteria of the quality region can be helpful and pioneering. In addition to a variety of high-quality routes and a broad spectrum of tailor-made services, the seminar will also deal with the issue of trail management and the discussion of current topics. Do we still need guidelines for visitor guidance in the future? How do we deal with possible conflicts between hikers, mountain bikers and forest owners in the service development? The Deutsche Wanderverband Service GmbH (the German Hiking Association Service GmbH) therefore cordially invites you to discuss these and other questions with us and to shed light on them from a professional perspective.
11:15 am –
01:15 pm

GDPR-compliant handling of electronic guest data

Niklas Plutte (Law Firm Plutte)

Niklas Plutte

Law Firm Plutte

Niklas Plutte is a specialist lawyer for intellectual property with a special field of online law. His office advises companies around the world on digital legal topics in the areas of copyright, trademark law, competition law and media law.

Further information will follow shortly

Further information will follow shortly
01:15 pm –
02:30 pm

Lunch break

Schloss-Remise (Ground Floor)

01:15 pm –
02:30 pm

Lunch break

Schloss-Remise (Ground Floor)

01:15 pm –
02:30 pm

Lunch break

Schloss-Remise (Ground Floor)

02:30 pm –
04:30 pm

How to measure success

TBA (Outdooractive)

02:30 pm –
04:30 pm

Accessibility in tourism

Rolf Schrader (DSFT)

Rolf Schrader

DSFT

From 1993 to 2003, Rolf Schrader worked for today's Tourismus-Marketing GmbH Baden-Württemberg (TMBW) after his studies in Freiburg, where he last worked as marketing manager and deputy managing director with power of attorney. Since April 2004, Mr. Schrader has been a board member and managing director of the Deutsches Seminar für Tourismus (DSFT) Berlin e.V., the central training institution of the German tourism industry. Together with the Verein Tourismus für Alle in Deutschland (NatKo) e.V., the DSFT and Rolf Schrader developed a new nationwide labelling system with training courses, quality standards and terms for accessibility tourism in a project sponsored by the Federal Ministry of Economics. In the current follow-up project "Travel for Everyone", the system will be further developed and introduced throughout Germany. The aim is to make the accessibility data of the offers available to guests on many platforms as supplementary information.

Are you prepared for the target groups of the future? Against the background of demographic change, barrier-free tourism offers still offer many growth potentials and competitive advantages. But what does accessibility mean in concrete terms? What specific requirements do visually impaired or walking impaired people have in terms of equipment and service? In this seminar you will be familiarized with the topic "Accessibility" and the needs of different groups of guests. The special features of marketing and communication will be explained and discussed. In particular, the question will be answered: How digital are the guests now and in the future and what does this mean for the providers?

Are you prepared for the target groups of the future? Against the background of demographic change, barrier-free tourism offers still offer many growth potentials and competitive advantages. But what does accessibility mean in concrete terms? What specific requirements do visually impaired or walking impaired people have in terms of equipment and service? In this seminar you will be familiarized with the topic "Accessibility" and the needs of different groups of guests. The special features of marketing and communication will be explained and discussed. In particular, the question will be answered: How digital are the guests now and in the future and what does this mean for the providers?
02:30 pm –
04:30 pm

With innovations, sustainable approaches, staging and (digital) networking to the outstanding destination.

Karsten Palme (COMPASS GmbH)

Karsten Palme

COMPASS GmbH

His motivation are both his fascination for travelling and making the regional peculiarities of cultures and landscapes tangible. As Managing Director of COMPASS Tourism Consulting, Karsten Palme has been working as a practitioner, consultant, moderator and process facilitator in destination management for 20 years. His aim is to make destinations more innovative and sustainable and to support the players in successfully shaping transformation processes. Experience shows that complex topics such as digital transformation, overtourism and sustainable development can only be tackled successfully if people are supported competently. His international professional experience that he gained from consulting projects in Europe, Asia and Africa also contribute to this.

Steffen Gebbeken (COMPASS GmbH)

Steffen Gebbeken

COMPASS GmbH

As a tourism consultant and outdoor enthusiast, he keeps his focus on the possibilities of experiencing nature through sport. The emphasis is on combining sustainability, production and digital networking. At COMPASS GmbH, he works as a consultant and trainer in sports and nature tourism as well as destination management in order to develop and implement innovative solutions in cooperation with the destinations.

Hiking and cycling are popular – the industry is booming. In Germany, however, with a few exceptions, there is a lack of other outstanding offers such as extraordinary accommodations, innovative activities and insightful outdoor experiences – and where such experiences exist they are not interconnected. In the seminar some provocative theses will be set up, innovative best practices examples will be presented and interactively worked on, holistic and lasting concepts for the outdoor tourism will be provided. No boredom for sure!

Hiking and cycling are popular – the industry is booming. In Germany, however, with a few exceptions, there is a lack of other outstanding offers such as extraordinary accommodations, innovative activities and insightful outdoor experiences – and where such experiences exist they are not interconnected. In the seminar some provocative theses will be set up, innovative best practices examples will be presented and interactively worked on, holistic and lasting concepts for the outdoor tourism will be provided. No boredom for sure!
01:30 pm –
04:00 pm

Round table: visitor guidance for destinations, analog and digital

Chimney Room

04:45 pm –
05:30 pm

Info event: latest developments and products from Outdooractive

Prunksaal (in German)

05:30 pm –
07:00 pm

Outdooractive Award

Prunksaal

07:00 pm –
11:00 pm

Get together

Castle Bar

08:00 pm –
10:00 pm

Speakers Dinner

Rothenfels Hotel & Panorama Restaurant

Framework Program

Outdooractive Award

First-time awarding

This year Outdooractive presents the Outdooractive Award at the conference. This award is given to partners who have performed outstandingly in the creation of digital content on the Outdooractive platform this year.
Round table visitor guidance

Round table: visitor guidance for destinations, analogue and digital

How can you guide guests of a destination to avoid hotspots which do not only result in bad experiences for guests but also provoke the population to oppose? The daily tourism business encounters all kinds of conflicts with local stakeholders such as landowners, agriculture, forestry and conservation. For a sustainable and digital transformation, industry experts and agents need to debate, work together and network. The round table is moderated by Dr. Alexander Schuler (BTE). It is aimed at representatives of all relevant associations as well as significant partners of offers and organization for outdoor activities. Participation at the round table is by invitation only.
Get together

Registration and Networking

Welcome to the 7th Outdooractive Conference in the castle town of Immenstadt! Register already the evening before and use the opportunity to network in a cozy atmosphere and meet your contact at Outdooractive in person.
Outdooractive inside

The holistic digital destination management

Ranging from the planning of touristic projects to the development of database solutions, map-based tools and content marketing, Outdooractive offers one holistic solution for the digital destination marketing. Outdooractive provides all the digital tools for data management, guest addressing and reporting wrapped into one, leaving destinations with time to do their actual job: guest welfare, hosts and quality of service. The event is an information event by Outdooractive. It is free and open to the public.

Registrate now

Workshop Lab 1

09:00 am –
11:00 am

Open Data in operational destination management

Prof. Dr. Guido Sommer (University of Applied Sciences in Kempten)

Prof. Dr. Guido Sommer

University of Applied Sciences in Kempten

Adrian Greiner is a certified spatial and scenographic designer, Swiss Cycling Guide expert and, as CEO of BikePlan AG, runs a planning office which is primarily active in the fields of bike-specific destination development and spatial planning. As a project manager, he develops region-specific structures in order to establish mountain bike destinations and regions on a broad basis and to efficiently implement infrastructure projects at the planning level. BikePlan AG's project portfolio includes various regional and destination developments in well-known tourism regions of the Alpine region.

For the last two to three years the topic of open data in the tourism industry has been gaining traction. A number of interregional initiatives and projects have been created in respect of this, such as the DACH-KG, the BayernCloud or the work of the GNTB. The workshop will examine the significance of this development for destination management and discuss how DMOs’ roles are changing and what they can actually do now in order to be successful in the future against a backdrop of ever more open data.

For the last two to three years the topic of open data in the tourism industry has been gaining traction. A number of interregional initiatives and projects have been created in respect of this, such as the DACH-KG, the BayernCloud or the work of the GNTB. The workshop will examine the significance of this development for destination management and discuss how DMOs’ roles are changing and what they can actually do now in order to be successful in the future against a backdrop of ever more open data.
11:15 am –
01:15 pm

Sustainability through digitization in destinations

Hartmut Wimmer (Outdooractive)

Hartmut Wimmer

Outdooractive

CEO, Founder

The time for action has come. If you don‘t want to get lost in the jungle of websites, you have to seize the opportunities of digitization now. DMOs have to redefine their strategies. New technologies such as chatbots, AI & Co. are changing guest usage patterns and market development. Communication with guests is becoming more personal, more individual and, above all, more digital. The service for the guest is moving more and more into the foreground.

The time for action has come. If you don‘t want to get lost in the jungle of websites, you have to seize the opportunities of digitization now. DMOs have to redefine their strategies. New technologies such as chatbots, AI & Co. are changing guest usage patterns and market development. Communication with guests is becoming more personal, more individual and, above all, more digital. The service for the guest is moving more and more into the foreground.
01:15 pm –
02:30 pm

Lunch break

Schloss-Remise (Ground Floor)

02:30 pm –
04:30 pm

How to measure success

TBA (Outdooractive)

Workshop Lab 2

09:00 am –
11:00 am

Importance of emotional intelligence

Thomas Debus (Integration Alpha)

How can creativity and customer proximity reinforce each other and enter into a dialogue with the special features of the offers? So that hyper-personalization does not degenerate into cyber-stalking and the guest learns to appreciate the comfort of artificial intelligence.

How can creativity and customer proximity reinforce each other and enter into a dialogue with the special features of the offers? So that hyper-personalization does not degenerate into cyber-stalking and the guest learns to appreciate the comfort of artificial intelligence.
11:15 am –
01:15 pm

Hiking quality in destinations

Liane Jordan (German Hiking Association )

Liane Jordan

German Hiking Association

Liane Jordan studied geography and tourism and is the leading coordinator for the quality initiatives “Wanderbares Deutschland” and the “Leading Quality Trails - Best of Europe” at the German Hiking Association. She is responsible for advising destinations and organizing seminars and certifications for quality trails and quality regions. Through her work in various projects in Germany and other parts of Europe, she gained many years of experience in the optimization of hiking destinations and the sharing of hiking knowledge.

Eric Magut (German Hiking Association)

Eric Magut

German Hiking Association

Eric Magut studied sports tourism at the German Sport University in Cologne. At the German Hiking Association he has been responsible for integrative path management, hiking destination development and networking in outdoor-focused regions since 2014. He supports tourism regions in various projects on their way to become a certified quality region “Wanderbares Deutschland” including the planning of signposting, trail structuring and development of a sustainable and functioning route and quality management.

The satisfaction of hikers depends to a large extent on the quality of the offer in a destination. The seminar will illustrate how the criteria of the quality region can be helpful and pioneering. In addition to a variety of high-quality routes and a broad spectrum of tailor-made services, the seminar will also deal with the issue of trail management and the discussion of current topics. Do we still need guidelines for visitor guidance in the future? How do we deal with possible conflicts between hikers, mountain bikers and forest owners in the service development? The Deutsche Wanderverband Service GmbH (the German Hiking Association Service GmbH) therefore cordially invites you to discuss these and other questions with us and to shed light on them from a professional perspective.

The satisfaction of hikers depends to a large extent on the quality of the offer in a destination. The seminar will illustrate how the criteria of the quality region can be helpful and pioneering. In addition to a variety of high-quality routes and a broad spectrum of tailor-made services, the seminar will also deal with the issue of trail management and the discussion of current topics. Do we still need guidelines for visitor guidance in the future? How do we deal with possible conflicts between hikers, mountain bikers and forest owners in the service development? The Deutsche Wanderverband Service GmbH (the German Hiking Association Service GmbH) therefore cordially invites you to discuss these and other questions with us and to shed light on them from a professional perspective.
01:15 pm –
02:30 pm

Lunch break

Schloss-Remise (Ground Floor)

02:30 pm –
04:30 pm

Accessibility in tourism

Rolf Schrader (DSFT)

Rolf Schrader

DSFT

From 1993 to 2003, Rolf Schrader worked for today's Tourismus-Marketing GmbH Baden-Württemberg (TMBW) after his studies in Freiburg, where he last worked as marketing manager and deputy managing director with power of attorney. Since April 2004, Mr. Schrader has been a board member and managing director of the Deutsches Seminar für Tourismus (DSFT) Berlin e.V., the central training institution of the German tourism industry. Together with the Verein Tourismus für Alle in Deutschland (NatKo) e.V., the DSFT and Rolf Schrader developed a new nationwide labelling system with training courses, quality standards and terms for accessibility tourism in a project sponsored by the Federal Ministry of Economics. In the current follow-up project "Travel for Everyone", the system will be further developed and introduced throughout Germany. The aim is to make the accessibility data of the offers available to guests on many platforms as supplementary information.

Are you prepared for the target groups of the future? Against the background of demographic change, barrier-free tourism offers still offer many growth potentials and competitive advantages. But what does accessibility mean in concrete terms? What specific requirements do visually impaired or walking impaired people have in terms of equipment and service? In this seminar you will be familiarized with the topic "Accessibility" and the needs of different groups of guests. The special features of marketing and communication will be explained and discussed. In particular, the question will be answered: How digital are the guests now and in the future and what does this mean for the providers?

Are you prepared for the target groups of the future? Against the background of demographic change, barrier-free tourism offers still offer many growth potentials and competitive advantages. But what does accessibility mean in concrete terms? What specific requirements do visually impaired or walking impaired people have in terms of equipment and service? In this seminar you will be familiarized with the topic "Accessibility" and the needs of different groups of guests. The special features of marketing and communication will be explained and discussed. In particular, the question will be answered: How digital are the guests now and in the future and what does this mean for the providers?
01:30 pm –
04:00 pm

Round table: visitor guidance for destinations, analog and digital

Chimney Room

04:45 pm –
05:30 pm

Info event: latest developments and products from Outdooractive

Prunksaal (in German)

05:30 pm –
07:00 pm

Outdooractive Award

Prunksaal

07:00 pm –
11:00 pm

Get together

Castle Bar

08:00 pm –
10:00 pm

Speakers Dinner

Rothenfels Hotel & Panorama Restaurant

Framework Program

Outdooractive Award

First-time awarding

This year Outdooractive presents the Outdooractive Award at the conference. This award is given to partners who have performed outstandingly in the creation of digital content on the Outdooractive platform this year.
Round table visitor guidance

Round table: visitor guidance for destinations, analogue and digital

How can you guide guests of a destination to avoid hotspots which do not only result in bad experiences for guests but also provoke the population to oppose? The daily tourism business encounters all kinds of conflicts with local stakeholders such as landowners, agriculture, forestry and conservation. For a sustainable and digital transformation, industry experts and agents need to debate, work together and network. The round table is moderated by Dr. Alexander Schuler (BTE). It is aimed at representatives of all relevant associations as well as significant partners of offers and organization for outdoor activities. Participation at the round table is by invitation only.
Get together

Registration and Networking

Welcome to the 7th Outdooractive Conference in the castle town of Immenstadt! Register already the evening before and use the opportunity to network in a cozy atmosphere and meet your contact at Outdooractive in person.
Outdooractive inside

The holistic digital destination management

Ranging from the planning of touristic projects to the development of database solutions, map-based tools and content marketing, Outdooractive offers one holistic solution for the digital destination marketing. Outdooractive provides all the digital tools for data management, guest addressing and reporting wrapped into one, leaving destinations with time to do their actual job: guest welfare, hosts and quality of service. The event is an information event by Outdooractive. It is free and open to the public.

Registrate now

Lecture Room 1: Digital Leadership Forum

01
08:00 – 09:00

Registration/Breakfast

02
09:00 – 09:10

Opening of the event

Hartmut Wimmer (Outdooractive)

Hartmut Wimmer

Outdooractive

CEO, Founder

03
09:10 – 09:20

Official welcome

Allgäu GmbH

04
09:20 – 10:05

Keynote: Digitization in tourism: opportunities and recommendations for action

Prof. Dr. Christian Laesser (Research Center for Tourism and Transport)

Prof. Dr. Christian Laesser

Research Center for Tourism and Transport

Hardly anyone else has had such multifaceted and vast experiences in tourism as Prof. Dr. Christian Laesser. Currently, he is the Director of the Research Centre for Tourism and Transport, where he is mainly engaged in research on tourism, consumer behaviour, destination management and service management.

05
10:05 – 10:20

Break/Time to gather in lecture rooms

06
10:20 – 11:00

Digital leadership in the age of new work

Florian Bauhuber (Tourismuzukunft)

Florian Bauhuber

Tourismuzukunft

Florian Bauhuber is the CEO of Tourismuszukunft, a network of experts. He and his colleagues have been consulting and guiding touristic businesses and destinations since 2006. Even during his study of geography, psychology and business administration, he traveled to the ends of the planet – and beyond. Today, he loves to discover new horizons – not only during his hobby, paragliding, but also in digital projects. The emphasis of consultation is his main focus. #ServiceDesign #OpenData #ContentStrategy #Marketing #Change #Innovation

07
11:00 – 11:40

From a tourism destination to a (also) digital community!

Dr. Oliver Ratajczak (Ihre-Kundenbrille.de)

Dr. Oliver Ratajczak

Ihre-Kundenbrille.de

Dr. Oliver Ratajczak has been helping entrepreneurs turn their customers into profitable and long-term regular customers since 2000. Already in 1993 he founded one of the first e-commerce companies in Germany and has been using digital techniques since then to increase and stabilize customer loyalty. His passion around "the customer" he passes each week also in its point of view CUSTOMER Podcast on.

08
11:40 – 01:00

Lunch break

09
01:00 – 01:40

System error? Digitization and people.

Bastian Hiller (Teejit - eLearning for Tourism)

Bastian Hiller

Teejit - eLearning for Tourism

Bastian is a long-standing network partner for Tourismuszukunft and founder of the eLearning start-up Teejit. He accompanies different regions in the DACH region in digital projects, which increasingly have an inward-looking focus.

10
01:40 – 02:20

Knowledge management in DMO´s

Prof. Dr. Heinz-Dieter Quack (Ostfalia University of Applied Sciences Institute for Tourism and Regional Research)

Prof. Dr. Heinz-Dieter Quack

Ostfalia University of Applied Sciences Institute for Tourism and Regional Research

Prof. Dr. Heinz-Dieter Quack teaches destination management at the Ostfalia University of Applied Sciences; Head of the Research Centre "Hiking and Health" of the German Hiking Institute; Member of the Scientific Management of PROJECT M and the European Tourism Institute (ETI); Project Manager of the Competence Centre Tourism of the Federal Government.

11
02:20 – 02:35

Coffee & snacks, start outdoor program

12
02:35 – 11:00

Outdoor program followed by evening program

Outdoor activities

Traditionally the legendary outdoor program takes place in the midst of the Allgäu Alps. Become active yourself and use the time for intensive networking!

Archery

Archery

Archery has been inspiring mankind for thousands of years. Together with an experienced archery trainer, the varied course at the Hörnerbahn can be taken, in which 3D targets are hidden that need to be hit.
Mountainbike

Mountainbike

(limited to 20 participants) Get to know the region of the Allgaeu on two wheels aside from well-trodden paths. You will be guided along small routes around Ofterschwang. Road safety aside paved roads, physical fitness and fun of mountain bike sports is recommended.
Hiking adventure

Hiking adventure

The reflection of a unique culture and a region’s landscape can be the key to a successful strategy. With clear reference to nature, this hiking adventure addresses participants with enough condition to master a few hundred meters of elevation gain.
Mobile experience

Mobile experience

The Outdooractive app team takes you on a journey of discovery and gives you an insight into our app product world. On this easy hike, most of the ascent will be performed by mountain lifts.
Canyoning

Canyoning

(limited to 20 participants) Wild canyons, fizzy water, and waterfalls. While canyoning, you can follow the natural run of a mountain river. Head for heights, surefootedness, physical fitness and fun in the element water are requirements.
Disc golf

Disc golf - frizbee

14 tracks, embedded in the versatile terrain around the Ofterschwanger Horn. Frizbee discs are not transported into a hole as in golf, but into a basket at the end of the track. Disc Golf promises not only a lot of fun, but at the same time an active adventure against a breathtaking mountain backdrop.

Lecture Room 1: Data Analysis & Research Forum

01
08:00 – 09:00

Registration/Breakfast

02
09:00 – 09:15

Review

Hartmut Wimmer (Outdooractive)

Hartmut Wimmer

Outdooractive

CEO, Founder

03
09:15 – 10:00

Keynote: Digital is irrelevant. People remain people – leadership is the decisive factor

Barbara Liebermeister (IFIDZ)

Barbara Liebermeister

IFIDZ

Before the economist took over the management of the Institute for Leadership Culture in the Digital Age, she worked in marketing for international companies (including Christian Dior, L'OREAL and many others) and subsequently for the financial industry. Her main topics are leadership as a brand, building networks and leadership in the digital age. Liebermeister primarily advises executives from banks, management consultancies, law firms and politics. She is also founder and director of the Institute for Leadership Culture in the Digital Age (www.ifidz.de), which researches and promotes management culture in the digital age. Her current book "Digital ist egal. Mensch bleibt Mensch - Führung entscheidet" is also your lecture title at the Outdooractive Conference. As a speaker, she is committed to more value orientation in business nationwide. At the beginning of 2018, she was awarded the Wolfgang Heilmann Prize, which recognizes the humane use of IT, for her product - Leadership Index for Digital Transformation (LEADT) - which tests the digital-oriented leadership maturity of executives.

04
10:00 – 10:20

Coffee break & snacks

05
10:20 – 11:00

The challenge of digital communication: strategies in times of data and attention economy

Stefan Möhler (netzvitamine GmbH)

Stefan Möhler

netzvitamine GmbH

Stefan Möhler has been active in tourism since the early 1990s. After studying Administrative Science at the University of Konstanz, he began his studies in Tourism Business Administration at the Baden-Wuerttemberg Cooperative State University in Ravensburg in 1994, where he received a teaching position immediately after graduating. His way led him as a "network traveller" to Freiburg, where he was responsible for the introduction of new reservation systems as Head of Systems at Tourismus Service GmbH. In 1999 he joined the tourism consult network management consultancy in Hamburg as a partner. The spin-off of this consulting company is netzvitamine GmbH, where Stefan Möhler now works as managing partner and management consultant. In addition to his work as a lecturer in Ravensburg, Stefan Möhler also teaches and researches at other universities on the topics of digital transformation processes and information management. He mainly advises tourism companies on the challenges of digitalisation, management of internet projects and online communication strategies. He is a member of the jury for the German Tourism Innovation Award (Deutscher Tourismuspreis) of the DTV.

06
11:00 – 11:40

Visitor guidance in destinations: analog and digital. Intermediate results of three roundtables

Dr. Alexander Schuler (BTE )

Dr. Alexander Schuler

BTE

Dr. Alexander Schuler grew up in a gastronomy family and is now the office manager of the BTE Berlin location, lecturer at the Harz University of Applied Sciences and a trained moderator. His doctoral thesis focused on the topic: Management of education and change of destinations. For more than 10 years he has supported companies, places, regions and countries in the development of tourism and sees himself as a problem solver and pragmatic solution developer.

07
11:40 – 01:00

Lunch break

08
01:00 – 01:40

Insights on the open-data/knowledge-graph project

Richard Hunkel (German National Tourist Board)

Richard Hunkel

German National Tourist Board

Richard Hunkel has been Head of Online Marketing and Systems Management at the GNTB since 2018. In this role, he is responsible for the GNTB's Open Data project and the implementation of a Germany-wide knowledge graph. He previously worked for many years as a senior consultant and team leader for a content marketing specialist. In this function, he has dealt intensively with the topic of search engine optimization and is pleased that the Open Data / Knowledge Graph project is creating new opportunities in content distribution.

08
01:40 – 02:20

Best practice: bike project Wallis

Adrian Greiner (BikePlan AG)

Adrian Greiner

BikePlan AG

Adrian Greiner is a certified spatial and scenographic designer, Swiss Cycling Guide expert and, as CEO of BikePlan AG, runs a planning office which is primarily active in the fields of bike-specific destination development and spatial planning. As a project manager, he develops region-specific structures in order to establish mountain bike destinations and regions on a broad basis and to efficiently implement infrastructure projects at the planning level. BikePlan AG's project portfolio includes various regional and destination developments in well-known tourism regions of the Alpine region.

09
02:20 – 03:00

TBA

Martin Soutschek (Outdooractive)

Martin Soutschek

Outdooractive

Director Research and Development

10
03:00 – 03:10

Farewell

Hartmut Wimmer (Outdooractive)

Hartmut Wimmer

Outdooractive

CEO, Founder

11
03:10 – 03:40

Coffee break & snacks

12
03:40 – 06:30

Regulars’ table: open exchange with experts

14
from 06:30

Dinner: “Allgäuer Kässpatzen”

Framework Program

Dinner: “Allgäuer Kässpatzen”

Allgäu gastronomy

Finally, there are the traditional 'Allgäuer Kässpatzen' in the city castle Immenstadt
Regulars’ table

Open exchange with experts

On the second day we would like to promote open exchange together with you. In a relaxed atmosphere, we invite all participants to further deepen the topics of the Outdooractive Conference with other participants, experts and speakers.

Want to know more about the speakers?