Program 2019
A great program with wonderful speakers and a thrilling outdoor program.
Seminar Room 1
Seminar Room 2
Seminar Room 3
11:00 am
Web Analysis, Tracking, Retargeting – Is that Legally Secure?
Niklas Plutte (Law Firm Plutte)
Niklas Plutte
Law Firm Plutte
Legal update and practical tips for data protection. From the new case law of the EuGH, fan pages and social plugins to the question of whether and how web analytics and online marketing tools and cookies can legally be incorporated into your own website.
11:00 am
The Importance of Emotional Intelligence
Jochen Töpfer (Integration Alpha)
Jochen Töpfer
Integration Alpha
Jochen Töpfer is Head of Business Development at Integration Alpha and has been a sought-after strategist, thought leader, coach and consultant on business intelligence, data analytics and customer centricity for more than 25 years. Through various positions at international consulting companies and solution providers, he gained experience in innumerable applications within various industries that pursue the goal of generating added value from data. The information obtained through the analytical processing of high-quality data base leads to good decisions and fulfilling the experiences of individual customers.
How can creativity and customer proximity reinforce each other and enter into a dialogue with the special features of the offers? So that hyper-personalization does not degenerate into cyber-stalking and the guest learns to appreciate the comfort of artificial intelligence.
11:00 am
Open Data in Operational Destination Management
Prof. Dr. Guido Sommer (University of Applied Sciences in Kempten)
Prof. Dr. Guido Sommer
University of Applied Sciences in Kempten
Adrian Greiner is a certified spatial and scenographic designer, Swiss Cycling Guide expert and, as CEO of BikePlan AG, runs a planning office which is primarily active in the fields of bike-specific destination development and spatial planning. As a project manager, he develops region-specific structures in order to establish mountain bike destinations and regions on a broad basis and to efficiently implement infrastructure projects at the planning level. BikePlan AG's project portfolio includes various regional and destination developments in well-known tourism regions of the Alpine region.
For the last two to three years the topic of open data in the tourism industry has been gaining traction. A number of interregional initiatives and projects have been created in respect of this, such as the DACH-KG, the BayernCloud or the work of the GNTB. The workshop will examine the significance of this development for destination management and discuss how DMOs’ roles are changing and what they can actually do now in order to be successful in the future against a backdrop of ever more open data.
01:15 pm
Sustainability Through Digitization in Destinations
Hartmut Wimmer (Outdooractive)
Hartmut Wimmer
Outdooractive
CEO, Founder
The time for action has come. If you don‘t want to get lost in the jungle of websites, you have to seize the opportunities of digitization now. DMOs have to redefine their strategies. New technologies such as chatbots, AI & Co. are changing guest usage patterns and market development. Communication with guests is becoming more personal, more individual and, above all, more digital. The service for the guest is moving more and more into the foreground.
01:15 pm
The Hiking Quality of Destinations
Liane Jordan (German Hiking Association )
Liane Jordan
German Hiking Association
Liane Jordan studied geography and tourism and is the leading coordinator for the quality initiatives “Wanderbares Deutschland” and the “Leading Quality Trails - Best of Europe” at the German Hiking Association. She is responsible for advising destinations and organizing seminars and certifications for quality trails and quality regions. Through her work in various projects in Germany and other parts of Europe, she gained many years of experience in the optimization of hiking destinations and the sharing of hiking knowledge.
Eric Magut (German Hiking Association)
Eric Magut
German Hiking Association
Eric Magut studied sports tourism at the German Sport University in Cologne. At the German Hiking Association he has been responsible for integrative path management, hiking destination development and networking in outdoor-focused regions since 2014. He supports tourism regions in various projects on their way to become a certified quality region “Wanderbares Deutschland” including the planning of signposting, trail structuring and development of a sustainable and functioning route and quality management.
The satisfaction of hikers depends to a large extent on the quality of the offer in a destination. The seminar will illustrate how the criteria of the quality region can be helpful and pioneering. In addition to a variety of high-quality routes and a broad spectrum of tailor-made services, the seminar will also deal with the issue of trail management and the discussion of current topics. Do we still need guidelines for visitor guidance in the future? How do we deal with possible conflicts between hikers, mountain bikers and forest owners in the service development? The Deutsche Wanderverband Service GmbH (the German Hiking Association Service GmbH) therefore cordially invites you to discuss these and other questions with us and to shed light on them from a professional perspective.
01:15 pm
How to Accurately Measure Success
Cornelius Kubik (Outdooractive)
Cornelius Kubik
Outdooractive
Head of Product
Knowing the guest better than he knows himself - from the inspiration and the planning phases through to the activity at the destination, the guest connects with the digital services and the content of a destination via so-called ‘touchpoints’. The information derived from the app, the web and at the location itself generate a digital guest profile that creates value for the destination. In this seminar you will gain an insight into what information about the guest becomes available and the potential it offers. There is also the chance to collectively discuss the specifics (which key figures are relevant and valuable in your view?)
02:30 pm
Lunch break
Schloss-Remise (Ground Floor)
02:30 pm
Lunch break
Schloss-Remise (Ground Floor)
02:30 pm
Lunch break
Schloss-Remise (Ground Floor)
04:30 pm
GDPR-Compliant when Handling Electronic Guest Data
Niklas Plutte (Law Firm Plutte)
Niklas Plutte
Law Firm Plutte
Further information will follow shortly
04:30 pm
Accessibility in tourism
Rolf Schrader (DSFT)
Rolf Schrader
DSFT
From 1993 to 2003, Rolf Schrader worked for today's Tourismus-Marketing GmbH Baden-Württemberg (TMBW) after his studies in Freiburg, where he last worked as marketing manager and deputy managing director with power of attorney. Since April 2004, Mr. Schrader has been a board member and managing director of the Deutsches Seminar für Tourismus (DSFT) Berlin e.V., the central training institution of the German tourism industry. Together with the Verein Tourismus für Alle in Deutschland (NatKo) e.V., the DSFT and Rolf Schrader developed a new nationwide labelling system with training courses, quality standards and terms for accessibility tourism in a project sponsored by the Federal Ministry of Economics. In the current follow-up project "Travel for Everyone", the system will be further developed and introduced throughout Germany. The aim is to make the accessibility data of the offers available to guests on many platforms as supplementary information.
Are you prepared for the target groups of the future? Against the background of demographic change, barrier-free tourism offers still offer many growth potentials and competitive advantages. But what does accessibility mean in concrete terms? What specific requirements do visually impaired or walking impaired people have in terms of equipment and service? In this seminar you will be familiarized with the topic "Accessibility" and the needs of different groups of guests. The special features of marketing and communication will be explained and discussed. In particular, the question will be answered: How digital are the guests now and in the future and what does this mean for the providers?
04:30 pm
Create an Outstanding Destination with Innovation, Sustainable Strategies, Staging and (Digital) Networking
Karsten Palme (COMPASS GmbH)
Karsten Palme
COMPASS GmbH
His motivation are both his fascination for travelling and making the regional peculiarities of cultures and landscapes tangible. As Managing Director of COMPASS Tourism Consulting, Karsten Palme has been working as a practitioner, consultant, moderator and process facilitator in destination management for 20 years. His aim is to make destinations more innovative and sustainable and to support the players in successfully shaping transformation processes. Experience shows that complex topics such as digital transformation, overtourism and sustainable development can only be tackled successfully if people are supported competently. His international professional experience that he gained from consulting projects in Europe, Asia and Africa also contribute to this.
Steffen Gebbeken (COMPASS GmbH)
Steffen Gebbeken
COMPASS GmbH
As a tourism consultant and outdoor enthusiast, he keeps his focus on the possibilities of experiencing nature through sport. The emphasis is on combining sustainability, production and digital networking. At COMPASS GmbH, he works as a consultant and trainer in sports and nature tourism as well as destination management in order to develop and implement innovative solutions in cooperation with the destinations.
Hiking and cycling are popular – the industry is booming. In Germany, however, with a few exceptions, there is a lack of other outstanding offers such as extraordinary accommodations, innovative activities and insightful outdoor experiences – and where such experiences exist they are not interconnected. In the seminar some provocative theses will be set up, innovative best practices examples will be presented and interactively worked on, holistic and lasting concepts for the outdoor tourism will be provided. No boredom for sure!
04:00 pm
Round table: visitor guidance for destinations, analog and digital
Chimney Room
05:30 pm
Info Event: The Latest Developments and Products from Outdooractive
Prunksaal (in German)
07:00 pm
The Outdooractive Award Presentation
Prunksaal
11:00 pm
Get together
Castle Bar
10:00 pm
Speakers Dinner
Rothenfels Hotel & Panorama Restaurant
Framework Program
First-time awarding
This year Outdooractive presents the Outdooractive Award at the conference. This award is given to partners who have performed outstandingly in the creation of digital content on the Outdooractive platform this year.
Round table: visitor guidance for destinations, analogue and digital
How can you guide guests of a destination to avoid hotspots which do not only result in bad experiences for guests but also provoke the population to oppose? The daily tourism business encounters all kinds of conflicts with local stakeholders such as landowners, agriculture, forestry and conservation. For a sustainable and digital transformation, industry experts and agents need to debate, work together and network. The round table is moderated by Dr. Alexander Schuler (BTE). It is aimed at representatives of all relevant associations as well as significant partners of offers and organization for outdoor activities. Participation at the round table is by invitation only.
Registration and Networking
Welcome to the 7th Outdooractive Conference in the castle town of Immenstadt! Register already the evening before and use the opportunity to network in a cozy atmosphere and meet your contact at Outdooractive in person.
Outdooractive Info Event
Gain exclusive insights into the latest developments in Outdooractive products.Workshop Lab 1
11:00 am
Web Analysis, Tracking, Retargeting – Is that Legally Secure?
Niklas Plutte (Law Firm Plutte)
Niklas Plutte
Law Firm Plutte
Legal update and practical tips for data protection. From the new case law of the EuGH, fan pages and social plugins to the question of whether and how web analytics and online marketing tools and cookies can legally be incorporated into your own website.
01:15 pm
Sustainability Through Digitization in Destinations
Hartmut Wimmer (Outdooractive)
Hartmut Wimmer
Outdooractive
CEO, Founder
The time for action has come. If you don‘t want to get lost in the jungle of websites, you have to seize the opportunities of digitization now. DMOs have to redefine their strategies. New technologies such as chatbots, AI & Co. are changing guest usage patterns and market development. Communication with guests is becoming more personal, more individual and, above all, more digital. The service for the guest is moving more and more into the foreground.
02:30 pm
Lunch break
Schloss-Remise (Ground Floor)
04:30 pm
GDPR-Compliant when Handling Electronic Guest Data
Niklas Plutte (Law Firm Plutte)
Niklas Plutte
Law Firm Plutte
Further information will follow shortly
Workshop Lab 2
11:00 am
The Importance of Emotional Intelligence
Jochen Töpfer (Integration Alpha)
Jochen Töpfer
Integration Alpha
Jochen Töpfer is Head of Business Development at Integration Alpha and has been a sought-after strategist, thought leader, coach and consultant on business intelligence, data analytics and customer centricity for more than 25 years. Through various positions at international consulting companies and solution providers, he gained experience in innumerable applications within various industries that pursue the goal of generating added value from data. The information obtained through the analytical processing of high-quality data base leads to good decisions and fulfilling the experiences of individual customers.
How can creativity and customer proximity reinforce each other and enter into a dialogue with the special features of the offers? So that hyper-personalization does not degenerate into cyber-stalking and the guest learns to appreciate the comfort of artificial intelligence.
01:15 pm
The Hiking Quality of Destinations
Liane Jordan (German Hiking Association )
Liane Jordan
German Hiking Association
Liane Jordan studied geography and tourism and is the leading coordinator for the quality initiatives “Wanderbares Deutschland” and the “Leading Quality Trails - Best of Europe” at the German Hiking Association. She is responsible for advising destinations and organizing seminars and certifications for quality trails and quality regions. Through her work in various projects in Germany and other parts of Europe, she gained many years of experience in the optimization of hiking destinations and the sharing of hiking knowledge.
Eric Magut (German Hiking Association)
Eric Magut
German Hiking Association
Eric Magut studied sports tourism at the German Sport University in Cologne. At the German Hiking Association he has been responsible for integrative path management, hiking destination development and networking in outdoor-focused regions since 2014. He supports tourism regions in various projects on their way to become a certified quality region “Wanderbares Deutschland” including the planning of signposting, trail structuring and development of a sustainable and functioning route and quality management.
The satisfaction of hikers depends to a large extent on the quality of the offer in a destination. The seminar will illustrate how the criteria of the quality region can be helpful and pioneering. In addition to a variety of high-quality routes and a broad spectrum of tailor-made services, the seminar will also deal with the issue of trail management and the discussion of current topics. Do we still need guidelines for visitor guidance in the future? How do we deal with possible conflicts between hikers, mountain bikers and forest owners in the service development? The Deutsche Wanderverband Service GmbH (the German Hiking Association Service GmbH) therefore cordially invites you to discuss these and other questions with us and to shed light on them from a professional perspective.
02:30 pm
Lunch break
Schloss-Remise (Ground Floor)
04:30 pm
Accessibility in tourism
Rolf Schrader (DSFT)
Rolf Schrader
DSFT
From 1993 to 2003, Rolf Schrader worked for today's Tourismus-Marketing GmbH Baden-Württemberg (TMBW) after his studies in Freiburg, where he last worked as marketing manager and deputy managing director with power of attorney. Since April 2004, Mr. Schrader has been a board member and managing director of the Deutsches Seminar für Tourismus (DSFT) Berlin e.V., the central training institution of the German tourism industry. Together with the Verein Tourismus für Alle in Deutschland (NatKo) e.V., the DSFT and Rolf Schrader developed a new nationwide labelling system with training courses, quality standards and terms for accessibility tourism in a project sponsored by the Federal Ministry of Economics. In the current follow-up project "Travel for Everyone", the system will be further developed and introduced throughout Germany. The aim is to make the accessibility data of the offers available to guests on many platforms as supplementary information.
Are you prepared for the target groups of the future? Against the background of demographic change, barrier-free tourism offers still offer many growth potentials and competitive advantages. But what does accessibility mean in concrete terms? What specific requirements do visually impaired or walking impaired people have in terms of equipment and service? In this seminar you will be familiarized with the topic "Accessibility" and the needs of different groups of guests. The special features of marketing and communication will be explained and discussed. In particular, the question will be answered: How digital are the guests now and in the future and what does this mean for the providers?
11:00 am
Open Data in Operational Destination Management
Prof. Dr. Guido Sommer (University of Applied Sciences in Kempten)
Prof. Dr. Guido Sommer
University of Applied Sciences in Kempten
Adrian Greiner is a certified spatial and scenographic designer, Swiss Cycling Guide expert and, as CEO of BikePlan AG, runs a planning office which is primarily active in the fields of bike-specific destination development and spatial planning. As a project manager, he develops region-specific structures in order to establish mountain bike destinations and regions on a broad basis and to efficiently implement infrastructure projects at the planning level. BikePlan AG's project portfolio includes various regional and destination developments in well-known tourism regions of the Alpine region.
For the last two to three years the topic of open data in the tourism industry has been gaining traction. A number of interregional initiatives and projects have been created in respect of this, such as the DACH-KG, the BayernCloud or the work of the GNTB. The workshop will examine the significance of this development for destination management and discuss how DMOs’ roles are changing and what they can actually do now in order to be successful in the future against a backdrop of ever more open data.
01:15 pm
How to Accurately Measure Success
Cornelius Kubik (Outdooractive)
Cornelius Kubik
Outdooractive
Head of Product
Knowing the guest better than he knows himself - from the inspiration and the planning phases through to the activity at the destination, the guest connects with the digital services and the content of a destination via so-called ‘touchpoints’. The information derived from the app, the web and at the location itself generate a digital guest profile that creates value for the destination. In this seminar you will gain an insight into what information about the guest becomes available and the potential it offers. There is also the chance to collectively discuss the specifics (which key figures are relevant and valuable in your view?)
02:30 pm
Lunch break
Schloss-Remise (Ground Floor)
04:30 pm
Create an Outstanding Destination with Innovation, Sustainable Strategies, Staging and (Digital) Networking
Karsten Palme (COMPASS GmbH)
Karsten Palme
COMPASS GmbH
His motivation are both his fascination for travelling and making the regional peculiarities of cultures and landscapes tangible. As Managing Director of COMPASS Tourism Consulting, Karsten Palme has been working as a practitioner, consultant, moderator and process facilitator in destination management for 20 years. His aim is to make destinations more innovative and sustainable and to support the players in successfully shaping transformation processes. Experience shows that complex topics such as digital transformation, overtourism and sustainable development can only be tackled successfully if people are supported competently. His international professional experience that he gained from consulting projects in Europe, Asia and Africa also contribute to this.
Steffen Gebbeken (COMPASS GmbH)
Steffen Gebbeken
COMPASS GmbH
As a tourism consultant and outdoor enthusiast, he keeps his focus on the possibilities of experiencing nature through sport. The emphasis is on combining sustainability, production and digital networking. At COMPASS GmbH, he works as a consultant and trainer in sports and nature tourism as well as destination management in order to develop and implement innovative solutions in cooperation with the destinations.
Hiking and cycling are popular – the industry is booming. In Germany, however, with a few exceptions, there is a lack of other outstanding offers such as extraordinary accommodations, innovative activities and insightful outdoor experiences – and where such experiences exist they are not interconnected. In the seminar some provocative theses will be set up, innovative best practices examples will be presented and interactively worked on, holistic and lasting concepts for the outdoor tourism will be provided. No boredom for sure!
04:00 pm
Round table: visitor guidance for destinations, analog and digital
Chimney Room
05:30 pm
Info Event: The Latest Developments and Products from Outdooractive
Prunksaal (in German)
07:00 pm
The Outdooractive Award Presentation
Prunksaal
11:00 pm
Get together
Castle Bar
10:00 pm
Speakers Dinner
Rothenfels Hotel & Panorama Restaurant
Framework Program
First-time awarding
This year Outdooractive presents the Outdooractive Award at the conference. This award is given to partners who have performed outstandingly in the creation of digital content on the Outdooractive platform this year.Round table: visitor guidance for destinations, analogue and digital
How can you guide guests of a destination to avoid hotspots which do not only result in bad experiences for guests but also provoke the population to oppose? The daily tourism business encounters all kinds of conflicts with local stakeholders such as landowners, agriculture, forestry and conservation. For a sustainable and digital transformation, industry experts and agents need to debate, work together and network. The round table is moderated by Dr. Alexander Schuler (BTE). It is aimed at representatives of all relevant associations as well as significant partners of offers and organization for outdoor activities. Participation at the round table is by invitation only.Registration and Networking
Welcome to the 7th Outdooractive Conference in the castle town of Immenstadt! Register already the evening before and use the opportunity to network in a cozy atmosphere and meet your contact at Outdooractive in person.Outdooractive Info Event
Gain exclusive insights into the latest developments in Outdooractive products.Lecture Room 1: Digital Leadership Forum
Registration/Breakfast
Opening of the Event
Hartmut Wimmer (Outdooractive)
Hartmut Wimmer
Outdooractive
CEO, Founder
Official Welcome
Allgäu GmbH
Keynote: Digitization in Tourism: Opportunities and Recommendations for Action
Prof. Dr. Christian Laesser (Research Center for Tourism and Transport)
Prof. Dr. Christian Laesser
Research Center for Tourism and Transport
Break/Time to gather in lecture rooms
Digital leadership in the age of new work
Florian Bauhuber (Tourismuzukunft)
Florian Bauhuber
Tourismuzukunft
From a Tourism Destination to (also) Digital Community!
Dr. Oliver Ratajczak (Ihre-Kundenbrille.de)
Dr. Oliver Ratajczak
Ihre-Kundenbrille.de
Lunch break
System Error? Digitization and People.
Bastian Hiller (Teejit - eLearning for Tourism)
Bastian Hiller
Teejit - eLearning for Tourism
Knowledge Management in DMOs
Prof. Dr. Heinz-Dieter Quack (Ostfalia University of Applied Sciences Institute for Tourism and Regional Research)
Prof. Dr. Heinz-Dieter Quack
Ostfalia University of Applied Sciences Institute for Tourism and Regional Research
Coffee & snacks, Start of the Outdoor Program
Outdoor program followed by evening program
Lecture Room 2: Digital Guest Behavior Forum
Registration/Breakfast
Opening in Room 1
Official Welcome in Room 1
Lecture in Room 1
Break/Time to gather in lecture rooms
Digital Relevance when Choosing a Destination and while on Holiday
Ralf Trimborn (inspektour GmbH - Tourism and Regional Development)
Ralf Trimborn
inspektour GmbH - Tourism and Regional Development
Guest Information and Guest Care – Where Does the Journey Take Us?
Rafael Enzler (gutundgut GmbH)
Rafael Enzler
gutundgut GmbH
Lunch break
Out of the Door Pure Pleasure – Day Tourism, the Underestimated Market Segment!
Lars Bengsch (dwif-Consulting GmbH)
Lars Bengsch
dwif-Consulting GmbH
The Demand-Oriented Information for Guests at Their Destination
Armin Dellnitz (Stuttgart-Marketing GmbH)
Armin Dellnitz
Stuttgart-Marketing GmbH
Coffee & snacks, Start of the Outdoor Program
Outdoor program followed by evening program
Outdoor activities
Traditionally the legendary outdoor program takes place in the midst of the Allgäu Alps. Become active yourself and use the time for intensive networking!
Archery
Archery has been inspiring mankind for thousands of years. Together with an experienced archery trainer, the varied course at the Hörnerbahn can be taken, in which 3D targets are hidden that need to be hit.
Mountainbike
(limited to 20 participants) Get to know the region of the Allgaeu on two wheels aside from well-trodden paths. You will be guided along small routes around Ofterschwang. Road safety aside paved roads, physical fitness and fun of mountain bike sports is recommended. Mountainbike Tour
Hiking adventure
The reflection of a unique culture and a region’s landscape can be the key to a successful strategy. With clear reference to nature, this hiking adventure addresses participants with enough condition to master a few hundred meters of elevation gain. Ofterschwanger Horn
Mobile experience
The Outdooractive app team takes you on a journey of discovery and gives you an insight into our app product world. On this easy hike, most of the ascent will be performed by mountain lifts. Around the Ofterschwanger Horn
Canyoning
(limited to 20 participants) Wild canyons, fizzy water, and waterfalls. While canyoning, you can follow the natural run of a mountain river. Head for heights, surefootedness, physical fitness and fun in the element water are requirements. Canyoning Station Allgäu
Disc golf - frizbee
14 tracks, embedded in the versatile terrain around the Ofterschwanger Horn. Frizbee discs are not transported into a hole as in golf, but into a basket at the end of the track. Disc Golf promises not only a lot of fun, but at the same time an active adventure against a breathtaking mountain backdrop. Disc golf Ofterschwanger HornLecture Room 1: Data Analysis & Research Forum
Registration/Breakfast
Review
Hartmut Wimmer (Outdooractive)
Hartmut Wimmer
Outdooractive
CEO, Founder
Keynote: Being Digital Doesn´t Matter. People Remain People – leadership Is the Decisive Factor
Barbara Liebermeister (IFIDZ)
Barbara Liebermeister
IFIDZ
Coffee break & snacks
The Challenge of Digital Communication: Strategies in a Time of Data and Attention Economy
Stefan Möhler (netzvitamine GmbH)
Stefan Möhler
netzvitamine GmbH
Visitor Guidance in Destinations: Analog and Digital. The Intermediate Results of Our Three Roundtables
Dr. Alexander Schuler (BTE )
Dr. Alexander Schuler
BTE
Lunch break
Insights About the Open-Data/Knowledge-Graph Project
Richard Hunkel (German National Tourist Board)
Richard Hunkel
German National Tourist Board
Best Practice: Bike Project Wallis
Adrian Greiner (BikePlan AG)
Adrian Greiner
BikePlan AG
Adrian Greiner is a certified spatial and scenographic designer, Swiss Cycling Guide expert and, as CEO of BikePlan AG, runs a planning office which is primarily active in the fields of bike-specific destination development and spatial planning. As a project manager, he develops region-specific structures in order to establish mountain bike destinations and regions on a broad basis and to efficiently implement infrastructure projects at the planning level. BikePlan AG's project portfolio includes various regional and destination developments in well-known tourism regions of the Alpine region.
Giving up the Most Precious Things in Life
Martin Soutschek (Outdooractive)
Martin Soutschek
Outdooractive
Director Research and Development
Farewell
Hartmut Wimmer (Outdooractive)
Hartmut Wimmer
Outdooractive
CEO, Founder
Coffee break & snacks
Regulars’ Table: Open Exchange with Experts
Dinner: “Allgäuer Käsespätzle”
Lecture Room 2: Digital Guest Behavior Forum
Registration/Breakfast
Lecture in Room 1
Keynote in Room 1
Coffee break & snacks
How the Consumer Defines Outdoor and When Technology Is a Help or Hindrance
Christoph Beaufils (ISPO Group)
Christoph Beaufils
ISPO Group
The Digitization Concept for the Siegen-Wittgenstein as Model Region
Julia Hilpisch (Tourist Board Siegerland-Wittgenstein)
Julia Hilpisch
Tourist Board Siegerland-Wittgenstein
Lunch break
Brand Management – Digital and Analogue – From Brand to Implementation in Destinations
Alexander Seiz (Kohl & Partner Stuttgart)
Alexander Seiz
Kohl & Partner Stuttgart
Thomas Stranig (BWS)
Thomas Stranig
BWS
Storytelling and experience design at the tourist information office
Matthias Burzinski (destinet)
Matthias Burzinski
destinet
Matthias Burzinski studied geography and German language and literature and is tourism and sports manager (IST). Since 1995 he has been working as a consultant, project manager and author in tourism, destination and cultural management. Since 2006 he has been editor and chief editor of destinet. Since 2009 he has also been head of consulting at projekt2508 GmbH. His current focus of work: Storytelling and dramatizing, experience design, guest information and tourist information, employer branding, cultural tourism, cultural routes, product development, spatial and urban tourism development.
Lecture in Room 1
Farewell in Room 1
Coffee break & snacks
Regulars’ Table: Open Exchange with Experts
Dinner: “Allgäuer Käsespätzle”
Framework Program
Allgäu gastronomy
Finally, there are the traditional 'Allgäuer Kässpatzen' in the city castle Immenstadt