Outdooractive Conference

The conference presentations on Wednesday and Thursday will be translated simultaneously (GER ↔ EN).

Workshop Lab 1

Workshop Lab 2

Workshop Lab 3

08:30 am –
10:30 am

Data distribution with open data

TBA (Outdooractive)

Further information will follow shortly

Further information will follow shortly

08:30 am –
10:30 am

Importance of emotional intelligence

Thomas Debus (Integration Alpha)

How can creativity and customer proximity reinforce each other and enter into a dialogue with the special features of the offers? So that hyper-personalization does not degenerate into cyber-stalking and the guest learns to appreciate the comfort of artificial intelligence.

How can creativity and customer proximity reinforce each other and enter into a dialogue with the special features of the offers? So that hyper-personalization does not degenerate into cyber-stalking and the guest learns to appreciate the comfort of artificial intelligence.

08:30 am –
10:30 am

Web analysis, tracking, retargeting – Is that legally secure?

Niklas Plutte (Lawyer)

Niklas Plutte

Lawyer

Niklas Plutte is a specialist lawyer for intellectual property with a special field of online law. His office advises companies around the world on digital legal topics in the areas of copyright, trademark law, competition law and media law.

Further Information will follow shortly

Further Information will follow shortly

11:00 am –
01:00 pm

How to write good content?

TBA (Outdooractive)

Further information will follow shortly

Further information will follow shortly

11:00 am –
01:00 pm

Hiking quality in destinations

Liane Jordan (Deutscher Wanderverband Service GmbH )

Liane Jordan

Deutscher Wanderverband Service GmbH

Liane Jordan studied geography and tourism and is the leading coordinator for the quality initiatives “Wanderbares Deutschland” and the “Leading Quality Trails - Best of Europe” at the German Hiking Association. She is responsible for advising destinations and organizing seminars and certifications for quality trails and quality regions. Through her work in various projects in Germany and other parts of Europe, she gained many years of experience in the optimization of hiking destinations and the sharing of hiking knowledge.

Eric Magut (Deutscher Wanderverband Service GmbH )

Eric Magut

Deutscher Wanderverband Service GmbH

Eric Magut studied sports tourism at the German Sport University in Cologne. At the German Hiking Association he has been responsible for integrative path management, hiking destination development and networking in outdoor-focused regions since 2014. He supports tourism regions in various projects on their way to become a certified quality region “Wanderbares Deutschland” including the planning of signposting, trail structuring and development of a sustainable and functioning route and quality management.

The satisfaction of hikers depends to a large extent on the quality of the offer in a destination. The seminar will illustrate how the criteria of the quality region can be helpful and pioneering. In addition to a variety of high-quality routes and a broad spectrum of tailor-made services, the seminar will also deal with the issue of trail management and the discussion of current topics. Do we still need guidelines for visitor guidance in the future? How do we deal with possible conflicts between hikers, mountain bikers and forest owners in the service development? The Deutsche Wanderverband Service GmbH (the German Hiking Association Service GmbH) therefore cordially invites you to discuss these and other questions with us and to shed light on them from a professional perspective.

The satisfaction of hikers depends to a large extent on the quality of the offer in a destination. The seminar will illustrate how the criteria of the quality region can be helpful and pioneering. In addition to a variety of high-quality routes and a broad spectrum of tailor-made services, the seminar will also deal with the issue of trail management and the discussion of current topics. Do we still need guidelines for visitor guidance in the future? How do we deal with possible conflicts between hikers, mountain bikers and forest owners in the service development? The Deutsche Wanderverband Service GmbH (the German Hiking Association Service GmbH) therefore cordially invites you to discuss these and other questions with us and to shed light on them from a professional perspective.

11:00 am –
01:00 pm

GDPR-compliant handling of electronic guest data

Niklas Plutte (Lawyer)

Niklas Plutte

Lawyer

Niklas Plutte is a specialist lawyer for intellectual property with a special field of online law. His office advises companies around the world on digital legal topics in the areas of copyright, trademark law, competition law and media law.

Further information will follow shortly

Further information will follow shortly

01:00 pm –
02:00 pm

Lunch break

Schloss-Remise (Ground Floor)

01:00 pm –
02:00 pm

Lunch break

Schloss-Remise (Ground Floor)

01:00 pm –
02:00 pm

Lunch break

Schloss-Remise (Ground Floor)

02:00 pm –
04:00 pm

Digitization in tourism

Eliana Gramer (Outdooractive)

This seminar covers all topics related to the creation of a digital image of the real landscape, the services and experiences as well as all current conditions in a destination – along the entire customer journey of the guest.

This seminar covers all topics related to the creation of a digital image of the real landscape, the services and experiences as well as all current conditions in a destination – along the entire customer journey of the guest.

02:00 pm –
04:00 pm

Accessibility in tourism

Rolf Schrader (German Seminar for Tourism (DSFT) Berlin e.V.)

Further information will follow shortly

Further information will follow shortly

02:00 pm –
04:00 pm

With innovations, sustainable approaches, staging and (digital) networking to the outstanding destination.

Karsten Palme (COMPASS GmbH)

Karsten Palme

COMPASS GmbH

His motivation are both his fascination for travelling and making the regional peculiarities of cultures and landscapes tangible. As Managing Director of COMPASS Tourism Consulting, Karsten Palme has been working as a practitioner, consultant, moderator and process facilitator in destination management for 20 years. His aim is to make destinations more innovative and sustainable and to support the players in successfully shaping transformation processes. Experience shows that complex topics such as digital transformation, overtourism and sustainable development can only be tackled successfully if people are supported competently.

His international professional experience that he gained from consulting projects in Europe, Asia and Africa also contribute to this.

Steffen Gebbeken (COMPASS GmbH)

Steffen Gebbeken

COMPASS GmbH

As a tourism consultant and outdoor enthusiast, he keeps his focus on the possibilities of experiencing nature through sport. The emphasis is on combining sustainability, production and digital networking. At COMPASS GmbH, he works as a consultant and trainer in sports and nature tourism as well as destination management in order to develop and implement innovative solutions in cooperation with the destinations.

Hiking and cycling are popular – the industry is booming. In Germany, however, with a few exceptions, there is a lack of other outstanding offers such as extraordinary accommodations, innovative activities and insightful outdoor experiences – and where such experiences exist they are not interconnected.

In the seminar some provocative theses will be set up, innovative best practices examples will be presented and interactively worked on, holistic and lasting concepts for the outdoor tourism will be provided. No boredom for sure!

Hiking and cycling are popular – the industry is booming. In Germany, however, with a few exceptions, there is a lack of other outstanding offers such as extraordinary accommodations, innovative activities and insightful outdoor experiences – and where such experiences exist they are not interconnected.

In the seminar some provocative theses will be set up, innovative best practices examples will be presented and interactively worked on, holistic and lasting concepts for the outdoor tourism will be provided. No boredom for sure!

01:30 pm –
04:00 pm

Round table: visitor guidance for destinations, analog and digital

Chimney Room

05:15 pm –
06:15 pm

Info event: latest developments and products from Outdooractive

Prunksaal (in German)

07:00 pm –
11:00 pm

Get together

Castle Bar

08:00 pm –
10:00 pm

Speakers Dinner

Restaurant Hotel Krone

Framework Program

Round table visitor guidance

Round table: visitor guidance for destinations, analogue and digital

How can you guide guests of a destination to avoid hotspots which do not only result in bad experiences for guests but also provoke the population to oppose? The daily tourism business encounters all kinds of conflicts with local stakeholders such as landowners, agriculture, forestry and conservation. For a sustainable and digital transformation, industry experts and agents need to debate, work together and network. The round table is moderated by Dr. Alexander Schuler (BTE). It is aimed at representatives of all relevant associations as well as significant partners of offers and organization for outdoor activities. Participation at the round table is by invitation only.

Get together

Registration and Networking

Welcome to the 7th Outdooractive Conference in the castle town of Immenstadt! Register already the evening before and use the opportunity to network in a cozy atmosphere and meet your contact at Outdooractive in person.

Outdooractive inside

The holistic digital destination management

Ranging from the planning of touristic projects to the development of database solutions, map-based tools and content marketing, Outdooractive offers one holistic solution for the digital destination marketing. Outdooractive provides all the digital tools for data management, guest addressing and reporting wrapped into one, leaving destinations with time to do their actual job: guest welfare, hosts and quality of service. The event is an information event by Outdooractive. It is free and open to the public.


Registrate now

Workshop Lab 1

08:30 am –
10:30 am

Data distribution with open data

TBA (Outdooractive)

Further information will follow shortly

Further information will follow shortly

11:00 am –
01:00 pm

How to write good content?

TBA (Outdooractive)

Further information will follow shortly

Further information will follow shortly

01:00 pm –
02:00 pm

Lunch break

Schloss-Remise (Ground Floor)

02:00 pm –
04:00 pm

Digitization in tourism

Eliana Gramer (Outdooractive)

This seminar covers all topics related to the creation of a digital image of the real landscape, the services and experiences as well as all current conditions in a destination – along the entire customer journey of the guest.

This seminar covers all topics related to the creation of a digital image of the real landscape, the services and experiences as well as all current conditions in a destination – along the entire customer journey of the guest.

Workshop Lab 2

08:30 am –
10:30 am

Importance of emotional intelligence

Thomas Debus (Integration Alpha)

How can creativity and customer proximity reinforce each other and enter into a dialogue with the special features of the offers? So that hyper-personalization does not degenerate into cyber-stalking and the guest learns to appreciate the comfort of artificial intelligence.

How can creativity and customer proximity reinforce each other and enter into a dialogue with the special features of the offers? So that hyper-personalization does not degenerate into cyber-stalking and the guest learns to appreciate the comfort of artificial intelligence.

11:00 am –
01:00 pm

Hiking quality in destinations

Liane Jordan (Deutscher Wanderverband Service GmbH )

Liane Jordan

Deutscher Wanderverband Service GmbH

Liane Jordan studied geography and tourism and is the leading coordinator for the quality initiatives “Wanderbares Deutschland” and the “Leading Quality Trails - Best of Europe” at the German Hiking Association. She is responsible for advising destinations and organizing seminars and certifications for quality trails and quality regions. Through her work in various projects in Germany and other parts of Europe, she gained many years of experience in the optimization of hiking destinations and the sharing of hiking knowledge.

Eric Magut (Deutscher Wanderverband Service GmbH )

Eric Magut

Deutscher Wanderverband Service GmbH

Eric Magut studied sports tourism at the German Sport University in Cologne. At the German Hiking Association he has been responsible for integrative path management, hiking destination development and networking in outdoor-focused regions since 2014. He supports tourism regions in various projects on their way to become a certified quality region “Wanderbares Deutschland” including the planning of signposting, trail structuring and development of a sustainable and functioning route and quality management.

The satisfaction of hikers depends to a large extent on the quality of the offer in a destination. The seminar will illustrate how the criteria of the quality region can be helpful and pioneering. In addition to a variety of high-quality routes and a broad spectrum of tailor-made services, the seminar will also deal with the issue of trail management and the discussion of current topics. Do we still need guidelines for visitor guidance in the future? How do we deal with possible conflicts between hikers, mountain bikers and forest owners in the service development? The Deutsche Wanderverband Service GmbH (the German Hiking Association Service GmbH) therefore cordially invites you to discuss these and other questions with us and to shed light on them from a professional perspective.

The satisfaction of hikers depends to a large extent on the quality of the offer in a destination. The seminar will illustrate how the criteria of the quality region can be helpful and pioneering. In addition to a variety of high-quality routes and a broad spectrum of tailor-made services, the seminar will also deal with the issue of trail management and the discussion of current topics. Do we still need guidelines for visitor guidance in the future? How do we deal with possible conflicts between hikers, mountain bikers and forest owners in the service development? The Deutsche Wanderverband Service GmbH (the German Hiking Association Service GmbH) therefore cordially invites you to discuss these and other questions with us and to shed light on them from a professional perspective.

01:00 pm –
02:00 pm

Lunch break

Schloss-Remise (Ground Floor)

02:00 pm –
04:00 pm

Accessibility in tourism

Rolf Schrader (German Seminar for Tourism (DSFT) Berlin e.V.)

Further information will follow shortly

Further information will follow shortly

01:30 pm –
04:00 pm

Round table: visitor guidance for destinations, analog and digital

Chimney Room

05:15 pm –
06:15 pm

Info event: latest developments and products from Outdooractive

Prunksaal (in German)

07:00 pm –
11:00 pm

Get together

Castle Bar

08:00 pm –
10:00 pm

Speakers Dinner

Restaurant Hotel Krone

Framework Program

Round table visitor guidance

Round table: visitor guidance for destinations, analogue and digital

How can you guide guests of a destination to avoid hotspots which do not only result in bad experiences for guests but also provoke the population to oppose? The daily tourism business encounters all kinds of conflicts with local stakeholders such as landowners, agriculture, forestry and conservation. For a sustainable and digital transformation, industry experts and agents need to debate, work together and network. The round table is moderated by Dr. Alexander Schuler (BTE). It is aimed at representatives of all relevant associations as well as significant partners of offers and organization for outdoor activities. Participation at the round table is by invitation only.

Get together

Registration and Networking

Welcome to the 7th Outdooractive Conference in the castle town of Immenstadt! Register already the evening before and use the opportunity to network in a cozy atmosphere and meet your contact at Outdooractive in person.

Outdooractive inside

The holistic digital destination management

Ranging from the planning of touristic projects to the development of database solutions, map-based tools and content marketing, Outdooractive offers one holistic solution for the digital destination marketing. Outdooractive provides all the digital tools for data management, guest addressing and reporting wrapped into one, leaving destinations with time to do their actual job: guest welfare, hosts and quality of service. The event is an information event by Outdooractive. It is free and open to the public.


Registrate now

Lecture Room 1: Digital Leadership Forum

01
08:00 – 09:00

Registration/Breakfast

02
09:00 – 09:10

Opening of the event

Hartmut Wimmer (Outdooractive)

03
09:10 – 09:20

Official welcome

04
09:20 – 10:05

Keynote: Digitization in tourism: opportunities and recommendations for action

Prof. Dr. Christian Laesser (Research Center for Tourism and Transport)

Prof. Dr. Christian Laesser

Research Center for Tourism and Transport

Hardly anyone else has had such multifaceted and vast experiences in tourism as Prof. Dr. Christian Laesser. Currently, he is the Director of the Research Centre for Tourism and Transport, where he is mainly engaged in research on tourism, consumer behaviour, destination management and service management.

05
10:05 – 10:20

Break/Time to gather in lecture rooms

06
10:20 – 11:00

Digital leadership in the age of new work

Florian Bauhuber (Tourismuzukunft)

Florian Bauhuber

Tourismuzukunft

Florian Bauhuber is the CEO of Tourismuszukunft, a network of experts. He and his colleagues have been consulting and guiding touristic businesses and destinations since 2006. Even during his study of geography, psychology and business administration, he traveled to the ends of the planet – and beyond. Today, he loves to discover new horizons – not only during his hobby, paragliding, but also in digital projects. The emphasis of consultation is his main focus. #ServiceDesign #OpenData #ContentStrategy #Marketing #Change #Innovation

07
11:00 – 11:40

From a tourism destination to a (also) digital community!

Dr. Oliver Ratajczak (Ihre-Kundenbrille.de)

Dr. Oliver Ratajczak

Ihre-Kundenbrille.de

Dr. Oliver Ratajczak has been helping entrepreneurs turn their customers into profitable and long-term regular customers since 2000. Already in 1993 he founded one of the first e-commerce companies in Germany and has been using digital techniques since then to increase and stabilize customer loyalty. His passion around "the customer" he passes each week also in its point of view CUSTOMER Podcast on.

08
11:40 – 01:00

Lunch break

09
01:00 – 01:40

System error? Digitization and people.

Bastian Hiller (Teejit - eLearning for Tourism)

Bastian Hiller

Teejit - eLearning for Tourism

Bastian is a long-standing network partner for Tourismuszukunft and founder of the eLearning start-up Teejit. He accompanies different regions in the DACH region in digital projects, which increasingly have an inward-looking focus.

10
01:40 – 02:20

Knowledge management in DMO´s

Prof. Dr. Heinz-Dieter Quack (Ostfalia University of Applied Sciences Institute for Tourism and Regional Research)

Prof. Dr. Heinz-Dieter Quack

Ostfalia University of Applied Sciences Institute for Tourism and Regional Research

Prof. Dr. Heinz-Dieter Quack teaches destination management at the Ostfalia University of Applied Sciences; Head of the Research Centre "Hiking and Health" of the German Hiking Institute; Member of the Scientific Management of PROJECT M and the European Tourism Institute (ETI); Project Manager of the Competence Centre Tourism of the Federal Government.

11
02:20 – 02:35

Coffee & snacks, start outdoor program

12
02:35 – 11:00

Outdoor program followed by evening program

Outdoor activities

Traditionally the legendary outdoor program takes place in the midst of the Allgäu Alps. Become active yourself and use the time for intensive networking!

Mountainbike

Mountain-bike Experience

(limited to 20 participants) Get to know the region of the Allgaeu on two wheels aside from well-trodden paths. Stefan Sommerfeld guides you along small routes around Ofterschwang. Road safety aside paved roads, physical fitness and fun of mountain bike sports is recommended.

Hiking adventure

Hiking adventure

The reflection of a unique culture and a region’s landscape can be the key to a successful strategy. With clear reference to nature, this hiking adventure addresses participants with enough condition to master a few hundred meters of elevation gain.

Mobile experience

Mobile experience

The Outdooractive app team takes you on a journey of discovery and gives you an insight into our app product world. On this easy hike, most of the ascent will be performed by mountain lifts.

Canyoning

Canyoning

(limited to 20 participants) Wild canyons, fizzy water, and waterfalls. While canyoning, you can follow the natural run of a mountain river. Head for heights, surefootedness, physical fitness and fun in the element water are requirements.

Disc golf

Disc golf - frizbee

14 tracks, embedded in the versatile terrain around the Ofterschwanger Horn. Frizbee discs are not transported into a hole as in golf, but into a basket at the end of the track. Disc Golf promises not only a lot of fun, but at the same time an active adventure against a breathtaking mountain backdrop.

Lecture Room 1: Data Analysis & Research Forum

01
08:00 – 09:00

Registration/Breakfast

02
09:00 – 09:15

Review

Hartmut Wimmer (Outdooractive)

03
09:15 – 10:00

Keynote: Digital is irrelevant. People remain people – leadership is the decisive factor

Barbara Liebermeister (IFIDZ)

Barbara Liebermeister

IFIDZ

Before the economist took over the management of the Institute for Leadership Culture in the Digital Age, she worked in marketing for international companies (including Christian Dior, L'OREAL and many others) and subsequently for the financial industry. Her main topics are leadership as a brand, building networks and leadership in the digital age. Liebermeister primarily advises executives from banks, management consultancies, law firms and politics. She is also founder and director of the Institute for Leadership Culture in the Digital Age (www.ifidz.de), which researches and promotes management culture in the digital age. Her current book "Digital ist egal. Mensch bleibt Mensch - Führung entscheidet" is also your lecture title at the Outdooractive Conference. As a speaker, she is committed to more value orientation in business nationwide. At the beginning of 2018, she was awarded the Wolfgang Heilmann Prize, which recognizes the humane use of IT, for her product - Leadership Index for Digital Transformation (LEADT) - which tests the digital-oriented leadership maturity of executives.

04
10:00 – 10:20

Coffee break & snacks

05
10:20 – 11:00

The challenge of digital communication: strategies in times of data and attention economy

Stefan Möhler (netzvitamine GmbH)

Stefan Möhler

netzvitamine GmbH

Stefan Möhler has been active in tourism since the early 1990s. After studying Administrative Science at the University of Konstanz, he began his studies in Tourism Business Administration at the Baden-Wuerttemberg Cooperative State University in Ravensburg in 1994, where he received a teaching position immediately after graduating. His way led him as a "network traveller" to Freiburg, where he was responsible for the introduction of new reservation systems as Head of Systems at Tourismus Service GmbH. In 1999 he joined the tourism consult network management consultancy in Hamburg as a partner. The spin-off of this consulting company is netzvitamine GmbH, where Stefan Möhler now works as managing partner and management consultant. In addition to his work as a lecturer in Ravensburg, Stefan Möhler also teaches and researches at other universities on the topics of digital transformation processes and information management. He mainly advises tourism companies on the challenges of digitalisation, management of internet projects and online communication strategies. He is a member of the jury for the German Tourism Innovation Award (Deutscher Tourismuspreis) of the DTV.

06
11:00 – 11:40

Visitor guidance in destinations: analog and digital. Intermediate results of three roundtables

Dr. Alexander Schuler (BTE Tourismus- und Regionalberatung)

Dr. Alexander Schuler

BTE Tourismus- und Regionalberatung

Dr. Alexander Schuler grew up in a gastronomy family and is now the office manager of the BTE Berlin location, lecturer at the Harz University of Applied Sciences and a trained moderator. His doctoral thesis focused on the topic: Management of education and change of destinations. For more than 10 years he has supported companies, places, regions and countries in the development of tourism and sees himself as a problem solver and pragmatic solution developer.

07
11:40 – 01:00

Lunch break

08
01:00 – 01:40

Insights on the open-data/knowledge-graph project

Richard Hunkel (Deutsche Zentrale für Tourismus e.V.)

Richard Hunkel

Deutsche Zentrale für Tourismus e.V.

Richard Hunkel has been Head of Online Marketing and Systems Management at the GNTB since 2018. In this role, he is responsible for the GNTB's Open Data project and the implementation of a Germany-wide knowledge graph. He previously worked for many years as a senior consultant and team leader for a content marketing specialist. In this function, he has dealt intensively with the topic of search engine optimization and is pleased that the Open Data / Knowledge Graph project is creating new opportunities in content distribution.

08
01:40 – 02:20

Best practice: bike project Wallis

Adrian Greiner (BikePlan AG)

Adrian Greiner

BikePlan AG

Adrian Greiner is a certified spatial and scenographic designer, Swiss Cycling Guide expert and, as CEO of BikePlan AG, runs a planning office which is primarily active in the fields of bike-specific destination development and spatial planning. As a project manager, he develops region-specific structures in order to establish mountain bike destinations and regions on a broad basis and to efficiently implement infrastructure projects at the planning level. BikePlan AG's project portfolio includes various regional and destination developments in well-known tourism regions of the Alpine region.

09
02:20 – 03:00

TBA

Martin Soutschek (Outdooractive)

10
03:00 – 03:10

Farewell

Hartmut Wimmer (Outdooractive)

11
03:10 – 03:40

Coffee break & snacks

12
03:40 – 06:30

Regulars’ table: open exchange with experts

14
07:00 – 11:00

Dinner: “Allgäuer Kässpatzen”

Open exchange with experts

Regulars’ table

Open exchange with experts

On the second day we would like to promote open exchange together with you. In a relaxed atmosphere, we invite all participants to further deepen the topics of the Outdooractive Conference with other participants, experts and speakers.

Make sure you get your Early Bird Ticket and order online now!

Do you want to know more about the speakers?